Recently a friend and I were discussing the competitiveness in the events industry. Sometimes people can get so competitive they get extremely secretive. This friend I am referring to is also in the speaking industry and he says they have a motto, “Adapt, don’t adopt.” The friend is Alan Berg (if you haven’t heard his seminar or read his book you need to, seriously quit reading this blog and go here: http://alanberg.com/)
I am not saying shout on the mountaintop your marketing plan or pricing guide, however don’t be too timid about sharing your trials and tribulations, as well as your success’ with colleagues. Competition is what pushes us all to be more creative and more cost effective – all of this is good. Otherwise we would still be eating a chicken in a sauce, listening to your cousin DJ an event.
This is why I really loved Alan’s motto of adapt don’t adopt. So for his fellow presenting colleagues they openly show one another their notes and projects they may be working on, all knowing that they won’t copy each other but change things to adapt to what they are doing. This creates a bond within their network plus helps improve their overall industry.
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